New Century Global Centre
is a multipurpose building in the Tianfu New Area of Chengdu, China.
The 100-meter-tall (330 ft) structure is 500 by 400 meters (1,600 by
1,300 ft) in size with 1,700,000 square meters (18,000,000 sq ft)
of floor space.
Developed by billionaire Deng
Hong's Entertainment and Travel Group (ETG), nearly 400,000 square meters
(4,300,000 sq ft) of the building is devoted to shopping. It also
houses offices, conference rooms, a university complex, two commercial centres,
hotels, an IMAX cinema, a "Mediterranean
village", a pirate ship and skating rink. The centrepiece of the building
is a 5,000 m2 (54,000 sq ft) artificial beach, where
a giant 150 by 40 m (490 by 130 ft) screen forms the horizon to offer
sunrises and sunsets. At night, a stage extends out over the pool for concerts.
A stand has been built overlooking the pool with a food court and entrance
underneath at the floor level. The new Intercontinental
Hotel will feature
1,009 rooms that are spread over 6 x 8 story blocks around the edge of the complex.
It is a marvel, even on the ever
more ambitious scale of Chinese mega projects, and while no one knows how much
it cost, the local government is rumoured to have spent as much as £5 billion
on the project. “We are absolutely full at the weekend,” said one employee at
the Lavazza coffee shop inside.
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